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Career Opportunities

The career opportunities for graduates of Integrated Marketing Communications are vast and dynamic, allowing professionals to work in multiple sectors that require expertise in strategic communication and brand management.

CIM graduates can hold coordination, management, and leadership roles in private companies, government institutions, NGOs, and startups. Additionally, they have the skills to work as independent marketing consultants or entrepreneurs, launching their own ventures in the communications industry.

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Some of the key positions within organizations include:

Brand Manager

Commercial Director

Strategic Planner

Creative Director

Marketing Director

Reputation and Communication Analyst

Public Relations Manager

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Foto de Javier Zedan
Foto de Elsy Zaldaña
Foto de Roberto López Castellanos
Foto de Vanessa Hueck

Outstanding students

Javier Zedan

Creative Director
MullenLowe Publicidad Comercial

Outstanding students

Elsy Zaldaña

Regional Marketing Manager Hair
UNILEVER

Outstanding students

Roberto López Castellanos

Co-Founder & General Manager
Search Club

Outstanding students

Vanessa Hueck

Operations Director & Partner – ADN Branding

Real
Challenges

At Escuela Mónica Herrera, students don’t just learn marketing in theory—they apply it to real-world business challenges. Throughout their studies, CIM students work on projects that require them to develop and implement integrated marketing campaigns, solving communication problems for real brands, companies, and organizations.

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CIMERGIA

CIMERGIA is a student-led association formed by CIM students who collaborate to enhance the academic and professional experience of their peers. Through workshops, networking events, and industry collaborations, CIMERGIA creates opportunities for students to apply their skills in real-world scenarios, connect with industry professionals, and expand their knowledge of integrated marketing communications.

By fostering a community of collaboration and continuous learning, CIMERGIA empowers students to take initiative, develop leadership skills, and build strong professional networks before they even graduate.

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Adventure Week

One of the most exciting and intense experiences in the CIM program, Adventure Week is designed to push students’ creativity to the limit. This immersive event challenges multidisciplinary teams to develop advertising solutions for real-world brand challenges, mirroring the high-pressure environment of the advertising and marketing industry.

Beyond the competition, Adventure Week offers unique opportunities to learn from top industry professionals. Students engage in talks and workshops with national and international advertising experts, gaining insights into emerging trends, creative processes, and strategic campaign development.

At the end of the challenge, the best proposals are selected, and the winning teams receive an exclusive reward: the opportunity to attend a prestigious advertising festival in Latin America, where they can network with global industry leaders, showcase their talents, and gain inspiration from the best creative minds in the field.

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