Communication and Digital Strategy

The Communication and Digital Strategy program at Escuela Mónica Herrera is designed for individuals passionate about storytelling, technology, and digital ecosystems. This degree goes beyond traditional communication studies, preparing students to think strategically, act creatively, and leverage digital tools to design, execute, and optimize impactful communication strategies.

In a world where digital platforms shape how we connect, inform, and influence, professionals need to be agile, data-driven, and innovative. At Escuela Mónica Herrera, students don’t just learn about communication theories—they experiment with real-world scenarios, develop cross-platform strategies, and build solutions that make brands and organizations thrive in the digital space.

Whether it's managing social media, crafting multimedia content, designing customer experiences, or analyzing online behaviors, CED graduates stand out for their ability to blend creativity with strategy, and innovation with insight.

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Curriculum Plan

The curriculum for Communication and Digital Strategy is built around a multidisciplinary approach, ensuring students gain expertise in content creation, analytics, branding, and strategic communication. The program emphasizes hands-on learning, equipping students with both technical skills and critical thinking abilities.

This comprehensive curriculum ensures that graduates not only master digital communication tools but also develop the strategic mindset needed to anticipate and adapt to industry trends.

Career Opportunities

Digital Strategist

Content Strategist

Digital Channels Coordinator

Digital Designer

Juan José Arguello

Founder and Director of Digital Strategy at Nonica Studio

Christopher Cornejo

Head of Performance en Carma

Real
Challenges

At Escuela Mónica Herrera, learning happens through action. Students in the CED program participate in real-world challenges, solving communication and marketing problems for actual clients and businesses.

Important Activities

FAV

The Mónica Herrera Audiovisual Festival (FAV) is a space dedicated to celebrating bold storytelling, originality, and technical excellence in audiovisual production. Designed for students who want to push creative boundaries, this festival encourages experimentation and risk-taking while embracing diverse perspectives in storytelling.

FAV is not just an event—it’s a platform that amplifies student voices, highlights innovative work, and fosters a culture of creative excellence. Participants have the opportunity to showcase their projects, receive feedback from industry professionals, and connect with fellow creators who share a passion for visual storytelling.
Whether producing short films, branded content, documentaries, or experimental pieces, FAV challenges students to redefine what’s possible in audiovisual media.

More information

Café con CED

Café con CED is an initiative that brings together students, faculty, and industry professionals to share insights and experiences related to the Communication and Digital Strategy program.
Designed as an open space for dialogue and learning, this initiative serves both internal and external audiences, helping prospective students and professionals understand the value of strategic digital communication.
Through talks, workshops, and networking sessions, Café con CED covers key topics such as:
Creativity & Digital Innovation – Exploring new ways to engage audiences and tell stories.
Digital Tools & Platforms – Understanding the latest technologies shaping the industry.
Branding & Strategy – Learning how brands create impact in the digital world.
Data-Driven Decision-Making – Leveraging analytics to improve communication efforts.

By fostering collaboration, knowledge exchange, and professional growth, Café con CED strengthens the CED community, creating a space where students, alumni, and industry leaders come together to shape the future of digital communication.